During my time at Cube Creative, I had the exciting opportunity to work on a comprehensive project for Cheshire and Merseyside Health and Care Partnership. The project involved designing and developing the brand identity, website, and various collateral materials for a cyber security information site.
This encompassed a range of deliverables, including a logo, website, advertising campaigns, social media campaigns, and video content. Let’s delve into the details of each aspect of the project:
Brand Identity: To establish a strong and recognizable brand identity for the cyber security information site, we embarked on an extensive creative process. Collaborating closely with the client, we conducted research and gained insights into their objectives, target audience, and core messaging. Using this information as a foundation, we developed a logo that visually represented the values of security, trust, and professionalism. The logo design incorporated elements that reflected the essence of cyber security while aligning with the overall brand image.
Website Design and Development: Creating a visually appealing and user-friendly website was a key component of the project. We employed a user-centric approach to design, ensuring that the website would effectively engage and educate the target audience. Through an iterative design process, we crafted a layout that balanced aesthetics, functionality, and information delivery. The website featured intuitive navigation, clear content organization, and prominent calls to action. User experience testing and optimization were conducted to enhance usability and accessibility.
Collateral Materials: In addition to the website, we created a range of collateral materials to support the cyber security information campaign. This included designing print materials such as brochures, posters, and flyers, which were distributed across various healthcare facilities and partner organizations within the Cheshire and Merseyside region. The collateral materials incorporated consistent branding elements and key messaging to reinforce the importance of cyber security and promote engagement with the website.
Advertising Campaigns: To raise awareness and drive traffic to the website, we developed targeted advertising campaigns. Leveraging various digital advertising platforms, we crafted engaging and persuasive ad copy, compelling visuals, and strategic placement to maximize reach and impact. The campaigns were designed to reach the target audience, including healthcare professionals, administrators, and other relevant stakeholders, within the Cheshire and Merseyside area. We monitored and optimized the campaigns to ensure they achieved the desired objectives and generated measurable results.
Social Media Campaigns: To further amplify the reach and engagement, we developed social media campaigns that leveraged popular platforms such as Twitter, Facebook, and LinkedIn. These campaigns aimed to educate, inform, and promote cyber security best practices and resources through a series of engaging posts, infographics, and videos. We also encouraged user participation and interaction, fostering a sense of community and collaboration around the topic of cyber security within the healthcare industry.
Video Content: Video content played a crucial role in the overall campaign strategy. We produced informative and visually compelling videos that conveyed key messages, explained complex concepts, and highlighted the importance of cyber security. These videos were shared on the website, social media channels, and other relevant platforms to increase engagement and understanding among the target audience. We ensured that the videos were professionally produced, visually appealing, and aligned with the overall brand image and messaging.
Throughout the project, I worked closely with the Cheshire and Merseyside Health and Care Partnership, incorporating their input and feedback at every stage. The end result was a comprehensive and cohesive campaign that successfully raised awareness, educated the target audience, and promoted cyber security practices within the healthcare industry. The collaborative effort between Cube Creative and the client resulted in a strong brand presence, an engaging website, impactful advertising campaigns, and informative social media content, all contributing to the overall success of the cyber security information site.
