During my time at Cube Creative Ltd, I was entrusted with a significant undertaking to visually represent the vision and values of Wirral University Teaching Hospital NHS Foundation Trust. This comprehensive project encompassed various aspects, including sub-branding, signage, and overall brand development, across two hospital sites. From the project’s inception to its completion, I had the privilege of being involved in every step of the work.
To effectively convey Wirral University Teaching Hospital’s vision and values, I embarked on the challenging task of sub-branding. This involved creating a distinct visual identity that aligned with the overarching brand while conveying the unique attributes and aspirations of the Trust. Through meticulous exploration and conceptualisation, I developed a sub-brand that resonated with the intended audience, effectively communicating the Trust’s core values and mission. This sub-branding exercise laid the foundation for a cohesive and recognisable visual representation of the Trust’s vision and values.
In addition to sub-branding, I was tasked with designing and implementing signage across the Trust’s two hospital sites. Signage played a pivotal role in creating a seamless and user-friendly experience for patients, visitors, and staff. With a keen eye for detail and a deep understanding of the Trust’s brand identity, I designed signage that not only adhered to the Trust’s visual guidelines but also effectively guided individuals throughout the hospital premises. The signage implementation process involved careful planning, coordination with stakeholders, and ensuring compliance with relevant regulations and accessibility standards.
